At FINESSE US I joined as one of the first 10 employees and built the 3D digital product pipeline from the ground up. Over close to five years I set the visual direction for digital product creation, led 3D production through the brand's biweekly drops, and drove the shift into AI-assisted asset generation, with my team's renders powering product imagery across web, social, and campaigns. Throughout, the visual style was shaped to fit the brand's character and the tastes of its LA-based audience.
Every product below was created as a photorealistic 3D render in the production pipeline I built and led at Finesse US, and those renders became the brand's marketing assets. Finesse is a DTC (direct-to-consumer) brand that sells straight to its audience online, so paid social is its shop window. These renders ran as paid Meta ads across Facebook, Instagram, Messenger and Threads. Brands only keep an ad running while it sells, and The Maxima ran for over four months.
Ads as they appear in the Meta Ad Library
The Meta Ad Library only keeps ads for around a year after they stop running, so the examples shown here are from 2025–2026. Work from 2021–2024 appears in Selected Campaign Works below.
