At FINESSE US I joined as one of the first 10 employees and built the 3D digital product pipeline from the ground up. Over close to five years I set the visual direction for digital product creation, led 3D production through the brand's biweekly drops, and drove the shift into AI-assisted asset generation, with my team's renders powering product imagery across web, social, and campaigns. Throughout, the visual style was shaped to fit the brand's character and the tastes of its LA-based audience.