AI Creative Creative Direction Fashion Campaigns 3D & CGI

bodega y2k case

Five looks. One afternoon. New York, somewhere around 2003.

The production inverts the usual order of a shoot. Performance is locked first: character, pose, expression, location and light are fixed on the street in a base pass, then wardrobe is applied as a separate layer.

Drag to compare — base pass / styled pass

Look one, base pass
Look one, styled pass
Base pass Styled pass
Look three, base pass
Look three, styled pass
Base pass Styled pass
Look two, base pass
Look two, styled pass
Base pass Styled pass
Look four, base pass
Look four, styled pass
Base pass Styled pass
Look five, base pass
Look five, styled pass
Base pass Styled pass

Workflow

Bottoms plate
Bottoms plate
Heels plate
Heels plate
Heels plate, variant
Heels plate, variant
Base performance
Base performance
Composite pass
Composite pass

Four generated plates feed one composite pass. The base performance is locked first — character, pose, expression, location and light — then each wardrobe element is generated separately and applied over it.

Credits

  • Creative Direction:Yagmur Oguz